Following a redesign of the LV= website, the company has been recognised as one of the leading online life insurance providers . The award was given by independent customer experience benchmark, Global Reviews.
LV= scored well against a strong field of life insurance companies . The life insurance provider came second for overall content, topped online claims information, life insurance tips and advice. The company were ranked second for customer support and prospective customer categories.
Speaking about the award, ecommerce director of LV=, Paul Wishman, reportedly commented: "We are delighted to receive such positive external feedback about our website, particularly after a major redesign and re-launch. Slick online purchasing capability is increasingly important in today's financial services marketplace and we are committed to continually developing content and usability to enhance the overall online customer experience."







