Life insurance sales for older people

Thu, 19 Mar 2009

Selling a life insurance policy to cover moving into residential care homes and assisted living centres is becoming a more popular trend due to the credit crunch . Now that the property market has stagnated, many older people are unable to sell their homes.

Life insurance companies are said to be assisting their elderly life insurance policyholders to find buyers for their policies . Life insurance cover can be sold at face value, with the buyer then becoming the beneficiary.

The chief operating officer for Life Care, Dan Poole, reportedly commented: "Seniors are getting hammered by the economy, but they don't know their life insurance is an asset they can sell if they can't afford the premiums or don't need the policy."

Settlements typically amount to between 20 and 40 per cent of the value of the policy.
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