Asda hit billion life insurance mark

Fri, 22 Feb 2008

According to a report in the life insurance news this morning, supermarket giant Asda (owned by Wal-Mart) are now offering life insurance cover to the value of £1 billion, just one year after entering the life insurance market .

Asda partner with life insurance company LifeSearch, and together the two firms have now written over 8000 life insurance policies. Asda does not sell off-the-peg life insurance policies like other supermarkets, but instead offers independent advice and a range of products from Lifesearch.

The director of financial services at Asda, Gev Lynott, reportedly commented: "We are very proud of our life insurance and protection proposition with LifeSearch and the results reflect the hard work and dedication we have all put in this last year. It is a perfect synergy with our supermarket range where we can offer our customers excellent choice, fantastic value and an Asda warm and friendly service at the same time. With the support of LifeSearch we will continue to work on helping to plug the protection gap even further."
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