AXA, the popular life insurance provider, has made the bold market decision of cutting their policy prices.
The move, which may be adopted by a number of other insurance companies, is in reaction to the creation of new life insurance company PruProtect. PruProtect is an alliance between Prudential and a South African group, and will begin to sell life insurance policies .
AXA reduced the premiums on a number of their life insurance policies, on average by 3.5 per cent. The products that will be cheaper include level life cover, guaranteed level life cover, critical illness cover and decreasing life cover . Depending on the individual, the new cost could represent a significant saving of 10 per cent or more.




