Pushy life insurance sales put off young people

Tue, 30 Oct 2007

According to fresh research commissioned by TCP Lifesystems, approximately a third of 18-24 year olds feel that the process of purchasing a life insurance policy is too intrusive, and the sales approach is too pushy.

According to the research, some 32 per cent of under-25s found the sales approach uncomfortable. Furthermore, some 22 per cent found buying life assurance complicated and difficult.

The research was conducted by ICM Research, and covered over 1,000 individuals. Results highlight a generation gap.

The business development director of TCP, Ashley Hale, reportedly commented: "With 81% of those individuals surveyed being happy to share medical details if this speeds up the process, then this suggests that with a well designed expert system, there is scope to radically increase the proportion of business that is underwritten at the point of sale. On the other hand, the under 25s appear to have greater concerns about sharing their medical information. Perhaps we have to think more about these different attitudes when we design our processes and procedures. It’s apparent that one size doesn’t fit all."
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