Slash body mass index, lower life insurance

Mon, 05 Mar 2007

An American insurance company has become the most recent to give customers discounts on their life insurance policies if they slim down and keep their body mass index low. The move is part of a growing trend, both in the UK and abroad, that prioritises being healthy and rewards it with discounted insurance premiums.

The Phoenix Cos. Inc. will offer discount to any life insurance patient is their BMI level can be verified by a doctor as being between 19 and 25. BMI takes both height and weight into account and provides an accurate measure of body fat . Those people who have a BMI of 30 or more are regarded as obese under American criteria. Those who have a BMI between 25 and 30 are thought of as overweight.

The senior vice president of the firm, Joe Kelleher, reportedly commented: "We tried to come up with a program that accounts for factors such as strokes, and help those who maintain healthy weight, lifestyle, what they eat and go to the gym. We thought we'd be able to reward those people."

Insurance companies are particularly keen to attract healthier customers because they live longer and have fewer health complications. The companies make more revenue from healthy customers, because they pay monthly premiums right into old age. Life insurance companies throughout the world are taking heed.
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