Norwich Union, the largest insurance company in the UK, owned by insurance giant Aviva, are currently asking 5,000 of their customers whether they filled out their critical illness insurance and life insurance application forms correctly. The company are looking to reduce the number of people who face rejected claims .
Both life assurance and critical illness cover have higher than standard levels of claim rejection. Currently, insurers reject almost 20 per cent of claims due to improperly filled out forms. This failure on the part of the consumer is known as non-disclosure, and can easily render a policy invalid, even if it concerns something entirely unrelated to the claim.
Norwich Union, who are pioneering asking customers and giving them a second chance, will expand the numbers if it is successful. Those customers who change details may face increased levels of insurance expenditure, or may even not be able to be insured at all.
The director of risk products at NU, Willie Mowatt, reportedly commented: "We want to be able to clearly advise people who think they may have non-disclosed how to proceed if they believe they may have missed something off their application form."




