Experts at Standard Life who examined the life insurance companys historical database have found that the cost of life insurance cover has decreased by over 30 per cent in the last decade.
Over the term of a life insurance policy, this makes a substantial saving . The protection marketing manager at Standard Life, Andrew Cook, reportedly commented: "Our research shows life insurance has never offered better value, yet half of the UK adult population has insufficient life cover in place. Although increasing commercial pressures and a competitive market has driven prices down on average by over 30 per cent across the market, price on its own is clearly not helping to close the protection gap."
The cost of life insurance has reportedly slipped amongst other companies as well. Cook concluded: "People should be thinking about reviewing their protection needs and ensuring the level of cover they have in place is right for their family and dependents. For those who currently have no form of cover in place, now has never been a better time to put in place some financial protection. For many families, this will be more important than thinking about saving or investments ."




