Average age of life insurance consumers

Wed, 14 Feb 2007

A company called Kanetix has released the average age of Canadians buying life insurance today.

Over the course of 2006, those buyers who got a life insurance quote through Kanetix were on average aged 42. The news, although not directly related to the UK life assurance market, indicates the age at which most people consider life insurance .

The co-founder of Kanetix, Gregory Ellis, reportedly commented: "Life insurance is typically purchased when a person is going through the stages of life, typically referred to as life events. These are times in a person’s life, like getting married, starting a family, buying a home, starting a business and retiring, when financial protection is needed most. By age 42, most Canadians have reason to need life insurance, whether it’s to protect a mortgage, business partner or loved ones, and it only makes sense this is the average age when we come to fully appreciate and understand those needs."

Shopping for life insurance, both in Canada and the UK, is easier than ever before. People looking for a policy can get an idea of their premium using an online calculator, answer quick and easy questions for a quote, or provide contact details for expert evaluation.
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