Britains life insurance market is "quite strong" with many benefiting from the markets attractive prices, an industry expert has revealed.
A spokesperson for independent financial advice provider Libra Financial Planning said that the market is "very competitive", despite pricing variations throughout the industry.
He added that medical advances and significantly healthier lifestyles in the UK have helped to cut the cost of life insurance considerably over the last few years.
"It would seem that people's life and longevity is increased and so the life insurance companies aren't expecting people to die; they're more likely to have a critical illness like cancer or heart disease," the spokesperson said.
Figures from financial services firm Prudential highlight the boom in the UK life insurance market with around £105 billion of written net premiums in 2004, making it not only the largest market in Europe but also the third biggest across the globe.




