Life insurance is not a gimmick

Thu, 13 Dec 2007

Life insurance is no laughing matter, and being attracted by one of the new incentives tied-in with a life insurance policy could lead to a seriously bad financial decision.

Supermarket financial services giants Tesco are offering a £20 shopping bonus for those that sign up for a life insurance policy . Similarly, Sainsbury’s are offering a £25 voucher on Nectar Points . Furthermore, the Post Office life insurance is offering a digital camera and AXA Sun Life are offering a DVD player .

Yet consumer tempted by a headline gimmick or free incentive should also consider exactly what they are getting in terms of the actual life insurance deal . Life insurance varies immensely in price and suitability, and life insurance is a critically important product that shouldn’t be treated lightly. This isn’t to say that the deal offering something free isn’t the best, but research into the life insurance market is essential.
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