Zurich launch new life insurance policy

Mon, 23 Oct 2006

Zurich insurance has launched a new whole of life policy for those consumers who will pay more money to fix their rates for a set period. The life insurance policy is designed to complement their reviewable policy .

Zurich publicly claims that their reviewable insurance product is aimed at younger people who may have issued of affordability. Many consumers, the insurer argues, are looking for the security of a guaranteed policy.

Zurich have priced the product at a competitive rate to make sure that pension term assurance and other falling premiums for life insurance do not detract from its launch. The product is apparently straight forward, and contains some flexibility.

The production management director of Zurich Insurance, Peter Hamilton, said: "The issue for us is one of customer choice. There are customers who are quite happy to pay an additional premium for the certainty and the knowledge that their premiums aren’t going to change in the near future ."
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